GIACOBBI ITALIAN PERSONALIZED
STERLING JEWELRY
Giacobbi, a popular Italian jewelry brand launching the U.S. version of the brand with a new look and feel that would speak to American customers.
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Design logo for U.S. brand launch of custom sterling silver jewelry line using hints from the existing Italian line.
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Design e-commerce site that allows a customer to choose patterns to apply to several sterling silver finishes and also upload photos to apply to jewelry.
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Create unique, impactful packaging.
THE TASK:
THE STRATEGY:
THE OUTCOME:
Giacobbi is the perfect Italian accent. An upscale, fashionable brand reminiscent of the Italian branding speaking to American buyers. Keep personalization and choice as key initiatives allowing customers to become a part of the creation.
Giacobbi U.S. eventually grew into Colori, a flourishing online and brick and mortar boutique located in San Marino, California that partnered with many Italian companies to bring their customers a bit of Italy.